Luminous Brand & Marketing Site
Building a brand that grows with the product
About Luminous
A complete brand refresh and marketing site redesign for a growing SaaS company. The project covered visual identity, web design, and a shared component library for both marketing and product teams.
Challenge
The company’s brand no longer reflected the quality of their product. The website felt patchwork, built over years by different hands with no cohesive direction. Every redesign conversation ended with “we should fix this, but we don’t have the bandwidth.”
Solution
I started by defining the visual foundations — color, typography, spacing, and motion — then built a component library that both marketing and product could use. The brand language centers on clarity and warmth, using light and space to make complex ideas feel approachable.
Results
- Pages load in 1.2s (down from 4.7s) with a 98 Lighthouse performance score
- Component library adopted by all 6 product teams, reducing duplicate work by 35%
- Brand guide referenced weekly by every team, not shelved but actually used